Research

Does Mobile Advertising Work?
The Statistics Speak For Themselves:
"Mobile advertising displays boost name recognition 15 times greater than any other form of advertising."
- Product Acceptance and Research, Inc
"97% recall rates on mobile advertising."
- Outdoor Advertising Magazine TCA Research
"96% of respondents say mobile advertising is more effective than traditional advertising"
- Outdoor Advertising Magazine TCA Research
"91% of respondents notice both graphics and text"
- American Trucking Association and 3M Corporation

Outdoor Can Deliver Immediate Results for an Advertiser:
“Have you ever noticed a billboard advertising a sale or special offer that motivated you to visit a certain store…?”
* 29% - Later that Week
* 20% - Later that Day

Outside-the-Box Mobile Ads
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Sunnyvale, CA 94089
650.504.6426

Industry trends in recessions
Many companies can anticipate the performance of their sectors in a recession. McKinsey research shows that during the 1990-91 and 2001-02 downturns, for example, US consumers reprioritized their spending rather than cutting it across the board. Consumer spending dropped in discretionary categories like dining out, personal care products, and charitable donations. But expenditures for
groceries, reading materials, and other options that substitute for more expensive ones actually rose. So did outlays on insurance, health care, and, above all, education.

Recessions Provide a Perfect Opportunity For Advertising to do its Job
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. What they found may surprise you:
...sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.